ABOUT US

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Corporate Advocacy and engagement is different to conventional marketing communications - it’s not like selling a bag of chips or dishwashing liquid.

 

The discipline of convincing people to support or even change their mind about an industry, policy or project requires a more thoughtful and strategic approach. The challenge is even greater when there are no second chances - it has to work first time.

 

INDUSTRIAL is one of Australia’s most successful practitioners of corporate advocacy and engagement with experience going back to the successful campaign against the Rudd Government’s Mining Super Profits Tax.

 

Our campaigns have saved Australian industry billions of dollars by reducing taxes and regulation.

 

We have produced popular campaigns that have enhanced the reputations of BHP and the Minerals Council of Australia but when things ‘get real ’we have also never lost a political fight.

 

Our approach is strategically led with insights based on data and consumer research that is translated into highly effective creative across all media.

 

In a time of historic political uncertainty, activism and populism it has never been more important for corporations to protect their reputations and commercial interests.