The Australian Chamber of Commerce and Industry wanted to promote a ‘pro-small business’ message in the 2019 Federal Election.

 

INDUSTRIAL was engaged to create a campaign with a budget that was a fraction of the big parties and lobby groups.

 

Working with JWS Research, INDUSTRIAL identified and focused on key electorates in Queensland, NSW and WA.

 

We gave the key messages a memorable theme and made it work across social, programmatic display and print media. We also prepared material that members across the country could modify and produce themselves.

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The campaign gave the ACCI CEO an effective platform that enhanced his message in the media and the seats where our material ran saw larger than expected swings towards the Coalition.