The RSPT campaign for the Minerals Council of Australia campaign saw the Federal Government and other groups attempt to push a perception that Australia’s Mining Industry is largely made up of  highly paid executives, entrepreneurs and multinational companies.

In reality the mining industry is made of tens of thousands of hard working, every day Australians with interesting jobs and stories to tell.

So we set about changing the way the Australian Mining is perceived my creating the “This is our Story Campaign”

This campaign (which has since been imitated by many other companies) was very successful in building on the success and support generated after the RSPT campaign.